Needs Drive Behavior

I recently started graduate school pursuing my Masters in Business with an emphasis in Marketing. My first class, Organizational Behavior, has been a great eye opener. This single statement has followed me from day one - 'Needs Drive Behavior'

Give someone what they want/need and you can control their behavior.

Give a dog a treat and they will obey.

Provide an employee incentive for performing a task, the employee will perform.

Employee motivation is a critical component to the success of any organization yet so many companies have little focus on this critical component.

Think about what drives the success of a business --- revenue. How do you generate revenue --- selling a product or service. What do you need to sell a product or service --- clients. What do clients have --- Needs. To support the selling of the product or service, which will result in a client's needs being met, resulting in revenue for a company, resulting in financial gains is 'Satisfied Employees'.

Employees are the foundation and cornerstone to the success of any organization. How about we focus on the people, instead of the money!